How Concrete Contractors Can Rank Higher on Google Organically (Without Paying for Ads)
If you're a concrete contractor trying to get more leads online, showing up on the first page of Google is a game-changer. But you don’t need to spend thousands on ads to get there. With the right SEO (Search Engine Optimization) strategy, you can climb the ranks and attract high-quality traffic to your website—organically.
Here’s a cut to the chase guide on how to rank higher on Google and get more concrete jobs through your website.
1. Start With a Solid Website Foundation
Think of your website like a well-poured slab—It needs to be built right from the beginning.
Mobile-friendly: 90% of online users search from their phones. Your site should look and work great on all devices.
Fast load time: If your site takes more than 5 seconds to load, people bounce—and Google notices.
Clear navigation: Make it easy for visitors to find your services, portfolio, contact info, and service areas.
2. Use Keywords That Real Customers Are Searching
You want to show up when people type things like “concrete driveway contractor near me” or “stamped concrete patio Raleigh NC.”
Do keyword research using tools like Google Keyword Planner, Ubersuggest, or even just Google’s autocomplete suggestions.
Use local + service-based keywords (e.g., “residential concrete contractor in [Your City]”).
Add these naturally into your page titles, headers (H1/H2s), URLs, image names, and content.
3. Create Local Service Pages
If you serve multiple cities or areas, create a separate page for each location.
For example:
/concrete-driveways-charlotte-nc
/stamped-concrete-greensboro-nc
Each page should have:
Unique content
Local references or photos
A call to action to contact you
This helps you rank in multiple service areas without confusing Google.
4. Add a Blog (and Keep It Active)
Blog posts help you rank for long-tail keywords and show Google your site is active.
Ex blog topics:
“How long does concrete take to cure?”
“Best concrete finish for patios in [Your State]”
“5 signs you need a new driveway”
Use internal links in your posts to guide readers to your service pages.
5. Get More Google Reviews
Google reviews help your Google Business Profile rank higher in local search.
Ask happy customers for reviews after the job.
Send a direct link to make it easy.
Respond to all reviews (good or bad) to show you’re active and trustworthy.
Bonus tip: Use keywords in your responses (“Thanks for choosing us for your stamped concrete patio in Greensboro!”)
6. Optimize Your Google Business Profile
This is what shows up in the map section when someone searches “concrete contractor near me.”
To optimize:
Use your actual business name and accurate address/phone.
Choose the correct primary category (e.g., “Concrete Contractor”).
Fill out services, business hours, and add photos of your work.
Post updates or project photos weekly.
7. Earn Backlinks (Off-Page SEO)
Backlinks are like referrals. When other sites link to you, Google sees your site as more trustworthy.
How to get them:
Get listed in concrete contractor directories (HomeAdvisor, Porch, BuildZoom, etc.)
Write articles or tips for local blogs or news sites
Partner with local builders or landscapers who can link to your site
8. Track Your Progress
Use free tools like:
Google Analytics (see how many people visit your site and where they come from)
Google Search Console (see what keywords you’re ranking for and fix errors)
Check your rankings monthly and keep improving weak areas.
Final Thoughts:
Ranking higher on Google doesn’t happen overnight. But if you build a strong online presence and stay consistent with SEO, your site will start climbing the ranks—and the leads will follow.
Need help getting started? We help concrete contractors build trust and win more work online through websites, SEO, and content that gets results. Contact us for a free site review and strategy session.
